Get in touch
Creative Content + YouTube StrategistBASED IN CHARLOTTE, NC

Dakota
Beets.
Creative
Strategist.

I’m a video producer at NASCAR, working across creative development, production, editing, and YouTube strategy. This is a selection of the work I’ve helped bring to life.

View selected work
Dakota Beets working behind the camera during a Georgia Athletics production
IDEAS. PRODUCTION. IMPACT.SCROLL TO EXPLORE
EXPERIENCE ACROSS
NASCARGEORGIA ATHLETICSHARVARD ATHLETICSCHARLESTON BATTERY

SOCIAL MEDIA + CROSS-PLATFORM WORK

Built for
the feed.

My work extends beyond YouTube into short-form video, motion graphics, and live-event storytelling. My work includes content for NASCAR, Georgia Athletics, Harvard Athletics, and even real estate clients.

Explore my credited social media work and broader portfolio on Gondola.

View my social media portfolio

ACROSS ALL CHANNELS

9.2M+

Recorded views across all channels

Views as of October 7, 2026.

Source: Gondola portfolio. These totals span social media and YouTube, and include work created with production teams. They overlap with the featured YouTube totals below and are not added together.

01 / SELECTED WORK

Selected
work.

Projects, contributions, and results.
Created with production teams across some of the top brands in sports.

3,156,204

Featured YouTube views

Views as of October 7, 2026.
79.0K

Featured YouTube likes

13

Featured YouTube projects

02 / HOW I WORK

From the idea
to the audience.

My approach combines creative development,
hands-on production, and audience insight.

01

Develop the
idea.

I help shape concepts, interview questions, and video formats around a clear reason to watch. My starting point is the audience, the people involved, and the story we can tell.

CONCEPTS + FORMAT DEVELOPMENT
02

Build the
story.

I contribute across producing, filming, editing, and motion graphics, with a focus on strong talent moments, clear storytelling, and a cohesive final edit.

PRODUCTION + POST
03

Think beyond
the edit.

I work on titles, thumbnails, hooks, and pacing alongside the production itself. Performance helps me understand what connected and what to improve in the next video.

PACKAGING + PERFORMANCE

03 / ABOUT ME

Hey, I’m Dakota.
I like a good
“what if?”

My work is all about earning the view, then rewarding the viewer for sticking around.

I’m a YouTube video producer at NASCAR, based in Charlotte. Before NASCAR, I worked in digital content with Harvard Athletics, the Charleston Battery, and Georgia Athletics. I hold a B.A. in Marketing from Clemson University, which shapes how I think about both the creative work and the audience it reaches.

I enjoy the balance between creative decisions and audience strategy: developing formats, working with talent, shaping an edit, and finding the title or thumbnail that makes the story click. Voyager Creative is a collection of my work and the thinking behind it.

More about me on LinkedIn

04 / GET IN TOUCH

Let’s
connect.

Interested in my experience or a role on your team?
I’m based in Charlotte and would welcome a conversation.